Central Valley Community Foundation Rebrand
Central Valley Community Foundation is the only accredited community foundation in California’s Central Valley. As a philanthropic financial institution managing over $140 million in assets, the foundation partners closely with local communities to address some of the region’s most pressing challenges.
Designing the identity presented a unique challenge: how do you visually represent an organization whose work spans countless initiatives, communities, and causes? The foundation’s core values: empathy, equity, growth, and long-term impact, needed to be unified into a single, cohesive mark without privileging any one group or effort. As I immersed myself in the foundation’s story and reach, one defining anchor emerged: place. The Central Valley Community Foundation serves six counties, and the region itself became the conceptual starting point. I deconstructed the geographic form and its position on the map, translating it into an abstract shape that represents the collective communities the foundation supports. From there, an equal sign was integrated into the mark to symbolize equity and balance, reinforcing the foundation’s commitment to fairness and access. The color palette draws from the Valley’s agricultural landscape and sunlight; warm, grounded tones that reflect both the region and the idea of renewal. Together, these elements form an identity that is adaptable, inclusive, and rooted in the Central Valley, providing a visual foundation for the organization’s ongoing work and growth. |
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Valley Crime Stoppers
Valley Crime Stoppers is a Central Valley nonprofit focused on deterring and reducing crime by offering cash rewards for anonymous tips that lead to arrests, working closely with local law enforcement and regional media partners.
My relationship with the organization developed over several years, beginning with recurring print ads for their “Most Wanted” program and growing into broader design support across web, social, print, and campaigns. As their needs evolved, I led the redesign of their website and continued to support ongoing communications. Rather than reimagining the brand, my focus was on refinement and consistency, modernizing layouts, typography, and systems while preserving the visual familiarity audiences already recognized. This approach allowed the organization to update its presence without disrupting trust. |
Gold Runner Rebrand
Gold Runner, formerly known as San Joaquins, is a state-supported passenger rail service operated by Amtrak in California’s San Joaquin Valley, providing daily service between Bakersfield and Stockton.
As part of a collaborative design team, I contributed to the system-wide rebrand launched in 2025. The logo development process involved multiple rounds of exploration and refinement, with a focus on creating an identity that felt both modern and rooted in place. My role centered on icon development, contributing concepts that remained in active consideration throughout the process. The final icon I designed brings together key regional and transportation elements; the valley landscape, mountain forms, and sun, unified within an abstract train tunnel shape. While minimal in form, the mark reflects the rhythm, geography, and movement of the Central Valley, resulting in an identity that feels contemporary while remaining deeply connected to its location. |
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Marjaree Mason Center
The Marjaree Mason Center is a nonprofit organization providing critical support and resources for survivors of domestic violence. This project focused on redesigning a set of informational and advocacy materials used directly by individuals seeking help and by professionals supporting them.
I led the redesign of a multi-piece collateral system, including a comprehensive booklet, a legal advocacy brochure, and a discreet mini brochure distributed by law enforcement. The materials were produced in over five languages and required careful consideration of tone, clarity, and accessibility across diverse audiences. Each piece served a distinct purpose: the booklet provided a broad overview of available support and resources, the brochure addressed legal advocacy and rights, and the mini brochure was designed with heightened sensitivity, intended for private, high-stakes moments when officers identify potential victims. Layout, hierarchy, and language were approached with restraint to ensure the information felt supportive rather than overwhelming. This work underscored the role of design as a functional tool, one that prioritizes clarity, care, and real-world impact in situations where trust and safety matter most. |
Me-n-Ed's Pizzeria
Me-n-Ed’s Pizzeria is a regional restaurant brand with a strong local presence. My work focused on illustration-led campaigns and brand visuals used across print, social, and in-store applications.
I led illustration and rollout for the annual DoNation holiday charity campaign, with my designs selected multiple years in a row. Highly visible brand touchpoint. This work highlights how illustration can support community-driven campaigns within an established brand system. |
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Mcubed — Garbage Pail Kids Cards
For Mcubed’s 10th anniversary, I illustrated a custom set of trading cards inspired by the visual language of Garbage Pail Kids. The cards were created as a personalized, illustration-driven component within a larger anniversary initiative.
I handled concept development, illustration, and execution, researching the original style and translating it into custom, character-driven designs. The result balances cultural reference with original illustration and remains one of my favorite concept-led projects. |